About the team.

About Team Brother UK-Orientation Marketing.

Brother UK - Orientation Marketing Racing Team is, as the name suggests, a racing team and not a club. Its riders have been recruited, rather than enrolled, and membership can only be gained by invitation. But while the gleaming machinery and distinctive kit suggest a professional team, Brother UK-Orientation Marketing Racing Team is strictly an amateur affair. None of the staff or riders are paid.

The team Simon Howes (Team Principal) insists, was born from necessity. Cycling’s shift from the margins to the mainstream, in the years since Wiggins, Hoy, Pendleton et al topped the medal table at the 2008 Olympic Games in Beijing, has been well documented. There remains however a shortage of teams at grassroots level able to offer such a comprehensive race programme as that constructed by Simon Howes and team manager Mark Botteley.

Brother UK-Orientation Marketing Racing Team has numerous riders spread across four squads: senior men, senior women, junior boys and junior girls. Potential is the quality that unites them. None are yet the finished article, but all have talent, drive and commitment.

Aspiring sports directors, mechanics and soigneurs are also given their chance, and the team, in turn, benefits from those with experience, but who have lacked a vehicle for the talents. Rarely has an outfit at the grassroots of the sport conducted itself with such professionalism. Brother UK-Orientation Marketing Racing Team’s appeal to those in any role seeking to build a career in the sport is obvious.